近期，太阳8722入口青年教师刘长玉的论文“The governance of manufacturers’ greenwashing behaviors: A tripartite evolutionary game analysis of electric vehicles”， 被能源与工程技术领域TOP期刊《Applied Energy》收录。《Applied Energy》属于JCR SCI一区TOP期刊，2021年影响因子为11.446。

论文简介

近年来，漂绿行为严重阻碍了绿色发展与低碳转型的进程，其中新能源汽车制造商的漂绿行为更是层出不穷、屡禁不止，已成为制约新能源汽车质量提升的绊脚石。然而，目前关于漂绿行为的形成机制及如何有效遏制与防范制造商漂绿行为的研究往往被学界所忽视。

本文研究了新能源汽车认证过程中漂绿行为的形成机制，构建了制造商、认证机构和政府之间的三方演化博弈模型，分析了博弈参与者的进化稳定策略及其相应条件，并进行了仿真，探讨了参与者的系统均衡交互作用。进而，探究了初始策略、成本、惩罚和奖励等关键因素对博弈者决策的影响。研究结论为新能源汽车的漂绿行为提供了理论依据，为遏制制造商漂绿行为提出了建设性建议，为构建有效的新能源汽车治理模式提供了新思路。

ABSTRACT

Greenwashing seriously undermines the efforts toward a low carbon economy, and distorts quality information for green products including electric vehicles (EVs). However, it remains unclear how greenwashing behaviors (GWBs) can effectively be governed. Considering the formation mechanism of GWBs and collusion in EV certification processes, we constructed a tripartite evolutionary game model based on strategic interactions among manufacturers, certification authorities, and governments. Subsequently, we investigated the evolutionarily stable strategies (ESSs) and corresponding conditions of each game player and then conducted a simulation to explore the participants’ system equilibrium interactions. We also evaluated vital factor changes in three stakeholders’ decision-making, including initial strategy selection, the related cost, penalty, and reward. The results demonstrate that 1) the initial strategy selection is critical to the evolution of equilibrium strategies; 2) appropriate reward and punishment mechanisms can affect decision-making speed, which takes less time to reach stable evolution, and 3) related costs are acritical factors for every player in strategy selection. High supervision costs are severe impediments to governments aiming to enforce regulations, but lower certification and production costs could prompt manufacturers and certification authorities to choose appropriate strategies. This paper provides a theoretical explanation for GWBs, makes constructive suggestions for preventing manufacturers’ greenwashing, and sheds new light on an effective governance model for EVs.

刘长玉，管理学博士、副教授，2016年7月入职太阳8722入口，主要研究方向为环境监管与绿色产品质量控制，以第一作者或通讯作者在《中国管理科学》、《Applied Energy》、《Renewable and Sustainable Energy Reviews》等CSSCI、SCI期刊发表学术论文20余篇。